Formula 1 and Mattel’s iconic Hot Wheels brand have unveiled a significant new collaboration, bringing the thrill of motorsport into the homes of fans worldwide. This exciting partnership introduces a comprehensive collection of miniature Hot Wheels models, meticulously crafted to represent the current Formula 1 grid. The release expands upon last year’s limited edition 1:64 scale die-cast F1 models, enhancing the scope and detail available to enthusiasts and collectors.
Central to this new collection are scaled-down versions of cars from eight of the current Formula 1 racing teams. While not featuring cars from every single competitor, the series provides a broad representation of the diverse liveries and designs seen on the track this season. Notably, the collection includes both basic versions of the cars, accessible for casual fun, and premium die-cast variants designed with exceptional attention to detail.
The premium models are particularly noteworthy for their high level of craftsmanship and authentic features. Designed to appeal to dedicated collectors and racing aficionados, these miniatures boast full metal bodies and chassis, giving them a substantial feel and durability. The striking team liveries are accurately reproduced, mirroring the complex graphic designs of their full-sized counterparts. Adding to the realism, the models are fitted with miniature tires featuring the recognizable Pirelli branding, just like the real F1 cars. Furthermore, each premium model includes the specific driver number, allowing fans to collect models representing their favorite pilots on the grid.
Beyond the individual car models, the collaboration introduces an immersive play experience with two distinct race tracks. These purpose-built layouts allow fans to recreate exciting racing scenarios right at home. One track offers a compact, oval short sprint configuration, ideal for quick, head-to-head challenges. The second is a longer sprint circuit which incorporates an innovative feature: DRS (Drag Reduction System) boosters. These boosters simulate the strategic element of DRS in real F1 racing, providing bursts of speed at designated zones on the track, enhancing the competitive dynamic and strategic options during play.
Fans have multiple options for acquiring these new models. Individual cars are available for purchase, allowing collectors to focus on specific teams or drivers. Alternatively, mixed sets containing five different vehicles offer a convenient way to quickly build a diverse collection representing multiple teams from the series.
This extensive collection is being rolled out globally, making it accessible to a wide audience of F1 and Hot Wheels fans. To further engage with the community, Mattel is scheduled to have a presence at several Formula 1 events throughout the year, providing fans with opportunities to see the models up close and purchase the available cars directly.
Commenting on the launch, Emily Prazer, Chief Commercial Officer at Formula 1, shared her enthusiasm, stating, “Seeing our F1 Hot Wheels products hit shelves globally is truly thrilling. We hope these beautifully designed model cars ignite fans’ passion for racing by bringing the allure of F1 into their homes.” Her statement underscores the partnership’s goal of making the excitement of F1 more tangible and accessible for fans of all ages.
Roberto Stanichi, Executive Vice President for Global Vehicles & Building Sets at Mattel, added his perspective on the collaboration: “Since announcing our partnership with F1, we’ve been thrilled by fans’ enthusiastic reactions worldwide. The next phase will offer products and experiences that uniquely blend Hot Wheels with F1—this is just our first step.” His comments highlight the positive reception to the initial announcement and hint at future developments and expansions planned for the partnership, suggesting that this initial collection is just the beginning of what’s to come from the combined forces of F1 and Hot Wheels. This collaboration represents a significant moment, merging the high-octane world of Formula 1 with the creative play and collecting universe of Hot Wheels.