Overview
The Ordos International Circuit is funded by Ordos Taifaxing (Industry & Trade) Group Co., Ltd., operated by Ordos Jingangwan International Racing City Development Co., Ltd., following an integrated private enterprise model that covers investment, construction, and operation phases independently managed by private entities.
As a national AAAA-level tourist attraction with an annual revenue growth rate of 20%, it has welcomed over 600k spectators onsite cumulatively.
The circuit has been recognized as a “National Preferred Sports Industry Project” & “National Sports Industry Demonstration Project” by China’s General Administration of Sport.
Ordos International Circuit
01 Functional Positioning
The circuit aims at developing into a comprehensive sports industry hub that integrates race hosting along with commercial & tourism activities.
It leverages various motorsport events to foster cross-sector synergy among sports & other industries like cultural tourism & energy – ultimately boosting local economic growth & elevating city’s fame.
02 Main Practices
1 Building Market-Oriented Organizational Structure
Achieving Efficient Decision-Making & Control
1) Restructuring organizational framework enhances managerial efficacy.
Comprehensively revising departmental roles/responsibilities built an end-to-end management system encompassing three-determination plans/job descriptions/performance evaluations.
By clarifying responsibilities/standardizing workflows/refining KPIs – organizational efficiency/service capacity/sustainable growth are significantly improved.
2) Strengthening policy guidance/formulating industry standards.
Collaborating w/ General Administration’s Institute Of Sports Science initiated group standard compilations clearly defining core principles governing sport venue services – standardizing processes from planning-to-execution thus improving service quality/protecting consumer rights/promoting standardized sectoral growth.
3) Conducting sport certifications sets benchmarks.
Meticulously compiling operation manuals aligned closely w/ certification standards while refining internal regulations ensured successful certifications attained during ‘22 – earning Beijing’s Sports Industry Demo Unit title ‘23 setting replicable benchmarks within sector.
2 Strengthening Policy Integration & Resource Consolidation
Promoting Diversified Development
1) Leveraging governmental policies secures funding aid:
As both sport venue/national AAAA tourist spot leveraging dual supervisory advantages proactively engaging local govts securing multi-faceted financial aids via tax breaks/event subsidies/tourism grants etc.
2) Linking societal resources creates cross-sectoral branded races:
Securing title-sponsorships w/ renowned national brands/local enterprises jointly w/ diverse sectors like energy/wine/cultural-tourism blending locale-specific culture/transformation status into cross-sectoral branded races themed around Energy+Culture+Sports
3 Promoting Standardization Alongside Flexibility
Enhancing Operational Quality
1) Formulating corporate norms standardizes operations:
Compiling manuals covering facility mgmt/event services/commercial collaborations ensures standardized execution across operations.
2) Establishing dynamic adjustment mechanisms meets personalized client needs:
Based upon market feedback swiftly adjusting strategies thru profiling clients->matching products->locking teams optimizes resource allocations devises tailored solutions accordingly.
4 Innovating Personnel Mgmt
Creating Elite Teams
1) Creating elite teams enhances professionalism:
Core mgmt comprises seasoned professionals whilst grassroots staff undergo targeted training thru school-enterprise collaborations w/ institutions offering specialized courses like Racing Operations Mgmt
2) Implementing performance incentives boosts employee productivity:
Initiatives like Event Investment Incentive Plans/4×5 Battle Maps establishing all-staff marketing performance systems offering upto30% commissions enhanced per-capita productivity30%by’24
03 Highlight Achievements
Innovative org structures achieve efficient ops:
Short decision chains/rapid responses adeptly adapting market shifts introducing pro-teams aiding race executions/promos reducing idle labor rates improving resource utilizations
Integrating policies/resources fosters diversified growth:
Secured multi-faceted financial aids nationally&locally creating Energy+Culture+Sports themed cross-sectoral branded races
Standardized yet flexible mechanisms assure service quality:
Providing standardized exec guidelines across daily ops/event promos/client servicing devising tailored solutions per client needs
Innovative personnel mgmt invigorates teams:
Creating elite squads comprising seasoned pros&target-trained staff significantly boosting per-capita productivity
Expanding race commercialization enhances influence/revenues:
Establishing fixed race schedules pursuing major intl-events scaling self-branded races optimizing experiences bolstering influences achieving positive cash cycles promoting industrial upgrades virtuous cycles creating varied race scenarios/facilities attracting ~50 merchants launching exclusive member privileges
Strengthened safety mgmt ensures operational security:
Building comprehensive surveillance networks achieving full-coverage ensuring hardware compliance upgrading emergency protocols boosting entry efficiencies100% effectively dispersing crowds optimizing medical routes via drills enhancing emergency responses
Long-term planning fuels developmental momentum:
Positioning EV-races/testing centers strategically collaborating deeply within industrial chains actively planning intelligent/unmanned races attracting top-tier participants expanding global influences creating culturally rich race brands showcasing locales bolstering regional-culture nationwide impacts
Risk-resilient frameworks consolidate operational foundations:
Enhancing site utilizations catering diverse demographics securing baseline incomes sharing resources mitigating risks ensuring controllable emergent risks prioritizing wages/basic maintenances ensuring public-resource supports during large-scale events reducing single-venue crowd-fluctuations fostering user-loyalty nurturing potential consumers bolstering regional-market recognitions
04 Replicable Promotable Experiences
Building Market-Oriented Organizations adopting private enterprise models integrating investments-constructions-operations establishing flat-decision mechanisms under GM-responsibility systems engaging pro-outsourcing collaborations implementing dynamic cost-controls
Strengthening Policy Resource Integrations leveraging dual-supervisory advantages proactively engaging gov-policies collaborating w/ renowned brands/sectors creating cross-sectoral races
Promoting Standardized Flexibilities formulating manuals covering all ops establishing dynamically adaptive strategies based upon market feedbacks
Innovative Personnel Mgmt Models selecting seasoned pros for core mgmts training grassroots staff via school-enterprise tie-ups implementing high-commission incentives
Expanding Race Commercializations collaborating pro-event orgs hosting domestic-intl races creating self-branded races integrating diverse surrounding activities innovating venue rentals/commercial ops launching member value-added services
Improving Safety Mgmt Systems regularly upgrading surveillances collaborating pro-institutions maintaining facilities optimizing emergent protocols innovating crowd-safety measures conducting practical drills
Long-term Developments aligning natl-strategies positioning EV-race/test-centers planning intelligent/unmanned races adapting tech-trends leveraging scenic-area strengths shaping culturally rich race brands
Enhancing Risk Resilience optimizing income structures adopting diverse biz/mid-assets collaborations establishing hedging mechanisms purchasing insurances/reserve funds strengthening policy-coordination/ecological-collaborations reinforcing adaptability/resilience